How Shipt’s Technology Fosters Long-lasting Connections
Shipt’s Preferred Shopper feature strengthens the relationship between shoppers and customers
Shipt’s philosophy is simple: when we empower shoppers with tools and technology that deliver a great experience for shoppers, they can deliver an exceptional experience for our members.
At Shipt, we know that technology is most meaningful when it facilitates human connection. We often hear how important the relationship is between shoppers and their members – it is our greatest strength. Shipt’s Preferred Shopper feature helps sustain that bond and offers a foundation of trust that plays a key role in building and maintaining those connections.
Turning great service into long-term professional relationships, the Preferred Shopper feature pairs members with their favorite shopper, allowing shoppers to offer repeat service to valued customers who know even the smallest details are being handled by someone they trust – leading to more consistent earnings for shoppers and stronger relationships between shoppers and customers over time.
A 2026 Shipt survey of shoppers with Shipt found that the Preferred Shopper feature makes shoppers more likely to stay with Shipt, helps build relationships with customers, and makes shopping more enjoyable.
Delivery Experience In Action
Shoppers and customers both report a preference of working with people they know, and almost 80% of Shipt members say that their preferred shopper shops like they do.
Meet three shoppers with Shipt who use the Preferred Shopper feature to build lasting relationships with the members they serve – and often go the extra mile to make each delivery feel personal*:
Peg is a retired educator in Michigan who shops with Shipt full time. She says it is particularly rewarding to shop for people who may need extra help.
“I love to serve the people that are in our community, and I know that a lot of them are elderly. They do not drive.”
Because Peg shops for many of her preferred members regularly, she gets to know their routines and preferences – and can often anticipate their needs.
“When I shop for them over and over again, it's very easy for me to say, "Hey, I don't see milk on your order this week. Do you need milk? And yes, yes, they do. I think it puts them at ease.”
Kimberly is an educator and a school counselor in Georgia who sees her work with Shipt as a service, not just a job.
“Some things are so simple – like helping a grandmother that lives out of the state, and it's Christmas time, and she just can't make it to her grandkids to give Christmas toys,” said Kim. “I'm Santa's elf at that moment, and it's amazing to me if I can make a simple change for just one person. I feel like I'm doing something right, and I feel like that really matters a lot.”
Winton is a school bus driver in New York who says his main motivator as a Shipt shopper is building customer relationships and feeling good about the work he is doing.
“I have a very sweet old lady who – no matter how tired I am on any given day – if her order pops up, I'm going to claim it,” said Winton, a school bus driver and Shipt shopper. “I'm going to deliver it to her to the best of my ability.”
Winton adds that he chooses to go the extra mile in his own special way to provide excellent service to his customers.*
Hear more from Peg, Kimberly and Winton:
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*Shoppers may independently choose to provide services beyond order delivery, however, those practices vary and are not a guaranteed service or authorized by Shipt.