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It’s Nice to Be From Birmingham: How Shipt is Deepening Its Hometown Roots

Sep 28, 2026
Community
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Sep 28, 2026

It’s Nice to Be From Birmingham: How Shipt is Deepening Its Hometown Roots

Born and raised in the Magic City, Shipt is celebrating the city it calls home with new partnerships and activations.

Since 2014, Shipt has called Birmingham home, connecting neighbors to the items they need, from the retailers they love, delivered by shoppers who carefully select items just like they would. While many locals may know Shipt as a staple of Birmingham’s business community, we’re excited to share how we’re deepening our hometown connection across the Magic City.

“At Shipt, we want our neighbors in the Birmingham metro area to see, feel, and be inspired by Shipt as a homegrown business and hometown delivery solution. We’re really proud to be in this city and for us, that means getting involved and supporting the places and spaces that make Birmingham special,” said Julie Coop, Vice President of Marketing Communications and Partnerships at Shipt. 

Shipt’s story began in Birmingham and we’re still deeply committed to showing up across the area and investing in the places its community loves. Hopefully you’ll see us around! 

  • Birmingham Barons

  • Summer Concert Series at Coca-Cola Amphitheater

  • Magic City Classic

  • The Feud: the marquee Auburn and Alabama men’s basketball match-up at Legacy Arena

  • The Southern Living Food & Fire Fest 

  • Kulture City’s Kulture Ball

  • Great Crestwood’s ‘Crestfest’ Porch Festival

  • and so much more! 

For over a decade, Shipt has proudly invested in programs and partners that help uplift the community. As part of our focus on expanding food access, Shipt is proud to announce the ‘Shipt Community Garden’ at the Community Food Bank of Central Alabama’s new facility. In addition to being an anchor of our broader Community Garden Grant program alongside Target, this Community Garden also serves as  a place where our team members can step away from their laptops and get their hands dirty to plant some of the very first seeds. 


Our investment in Birmingham extends from corporate sponsorships to taking action through service. We believe that service starts from within, and last year, Shipt team members logged over 10,000 volunteer hours. From mentoring high school students with the Birmingham Promise to packing boxes at the Community Food Bank of Central Alabama, we’re proud to be serving our community, and are excited to get back out to the Shipt Community Garden at the Community Food Bank. 

“Food access is about more than having enough to eat today, it’s about ensuring our neighbors have access to fresh, nutritious food and the opportunity to thrive. The Shipt Community Garden is a wonderful example of what’s possible when committed partners come together to strengthen food access in meaningful, lasting ways. We are deeply grateful to Shipt for investing in our neighbors and helping us create a space that will nourish our community for years to come,” said Nicole Williams, CEO, Community Food Bank of Central Alabama.

Through its community impact work, Shipt’s grant and accelerator programs have invested in over 30 organizations across Birmingham, working to ensure that fresh, nutritious food is accessible to all. In Alabama, 1 in 6 people and 1 in 4 children face food insecurity. This garden and all of our social impact support aims to uplift local leaders and help build more resilient local food systems.  

As we continue to expand our reach, Shipt’s core mission stays rooted in fueling local growth, nourishing neighbors, and creating lasting opportunities across the Magic City.

About Shipt

Shipt is a digital one-stop shop that provides access to a comprehensive marketplace of more than 120 retailers and exceptional same-day delivery offerings. Through the powerful combination of Shipt's personalized technology, its committed team, and a community of shoppers, Shipt puts care on the same level as convenience to deliver joy with every order. As an independently operated subsidiary of Target Corp., Shipt powers two core fulfillment offerings: same-day delivery from retailers across the country and Target Last Mile Delivery (TLMD), extending next-day parcel delivery for Target guests. Available to 80% of the U.S. population, Shipt offers annual memberships that provide access to unlimited, same-day delivery of orders over $35, exclusive savings, member-only perks, and industry-leading features like 'Preferred Shopper.'. For more information, visit Shipt's Newsroom.

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