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Shipt to Launch Same-Day Delivery Throughout California, Beginning in the Bay Area

Sep 6, 2018
Sep 6, 2018

Shipt to Launch Same-Day Delivery Throughout California, Beginning in the Bay Area

Same-day delivery will be available from Target to more than 11 million households throughout California this fall

Shipt, a leading same-day delivery marketplace, and Target Corporation (NYSE: TGT) today announced plans to launch same-day delivery throughout California, beginning in Northern California this month and expanding across Central and Southern California in the fall. The sweeping expansion across California will begin in the Bay Area, offering same-day delivery of more than 55,000 groceries, essentials, home, electronics, toys and other products from Target in the East Bay, North Bay, Peninsula, San Francisco and San Jose, California on Sept. 20, 2018.

This announcement gives millions across the Bay Area access to same delivery by Shipt in as soon as one hour. To celebrate this announcement, new Northern California Shipt members who sign up before Sept. 20 will receive an annual membership for $49 (regularly $99).

Shipt launched in 2014 after CEO and founder Bill Smith set out to create a more efficient and less stressful way to accomplish essential shopping trips. Founded in Smith’s hometown of Birmingham, Alabama, Shipt became an instant hit among busy locals who enjoyed the convenience of fast and trustworthy delivery; since then, the service has expanded to more than 200 markets across the country. In March of 2016, Shipt opened an office in San Francisco to take advantage of the region’s technology talent; the company maintains its headquarters in Birmingham, Alabama. 

“The California launch marks a tremendous milestone in Shipt’s growth. Our goal is to create a service that our members can’t live without, build a network of the best shoppers, and deliver an unbeatable shopping experience,” said Bill Smith, founder and chief executive officer, Shipt. “We look forward to offering the convenience of same-day delivery and an unparalleled customer experience on the West Coast, growing our community of loyal members and trusted shoppers who go above and beyond.”

Shipt is committed to simplifying its members’ lives by offering a new, convenient same-day shopping experience. Shipt’s marketplace gives members the ability to browse, search and shop the in-store assortment of products online. Members can note preferences, choose a one-hour delivery window and pay for their order, all within the app. Shipt's expert team of shoppers takes care of selecting, bagging and delivering the items. The annual membership grants access to free, unlimited delivery on orders of more than $35.

“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” said John Mulligan, executive vice president and chief operating officer, Target. “Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience, and we’re excited to begin offering same-day service in the Bay Area.”

Leading up to the launch, Shipt plans to add thousands of new shoppers across California to be part of the team responsible for ensuring complete, accurate fulfillment of each order. To apply to be a Shipt shopper, visit and click “Get Paid to Shop.” 

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at more than 1,800 stores and at Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For the latest store count or more information, visit For a behind-the-scenes look at Target, visit or follow @TargetNews on Twitter.

About Shipt

Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Through the power of technology, Shipt connects customers to the things they want from the stores they love, workers to new earning opportunities, and retail businesses to more satisfied customers. Headquartered in Birmingham, Alabama, Shipt brings people the flexible solutions they need with the above-and-beyond service they expect. Shipt is an independently operated subsidiary of Target Corp. and available in more than 5,000 U.S. cities. For more information, please visit Shipt’s Newsroom.

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