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Shipt and GNC Announce Same-Day Delivery Partnership

Feb 9, 2021
Feb 9, 2021

Shipt and GNC Announce Same-Day Delivery Partnership

With February Marking When Most Abandon New Year’s Resolutions, New Partnership Makes It Easier to Stick to Plans and Get Wellness Essentials Delivered

GNC and Shipt today announced a new partnership that will for the first time bring same-day delivery of GNC health and wellness products to consumers across the country. The announcement comes at the perfect time: every year the most common New Year’s resolution has to do with living a healthier lifestyle – whether eating more healthy foods, getting in shape, or better sleeping habits – but studies indicate that around 80% of resolutions will be abandoned in February.

Maintaining a healthy lifestyle is difficult in the best of times, and it’s become that much harder in the wake of the pandemic. Now more than ever people are seeking easy solutions to stay on track. As a go-to health and wellness authority, GNC offers the product solutions and expertise to encourage healthy habits, while Shipt provides convenience by delivering those essentials in as soon as one hour.

“Our vision at Shipt is to continuously identify new, innovative ways to simplify lives and give customers valuable time back to focus on what matters most,” said Rina Hurst, Chief Business Officer at Shipt. “The partnership with GNC allows us to serve more people in more ways – we’re able to deliver on a need when many are struggling on how to deal with stress, weight management, sleepless nights and more. We’re in the midst of an exciting evolution to a multi-vertical, multi-retailer delivery service and are thrilled to have GNC as part of the Shipt family.”

Shipt customers can select GNC in the user-friendly app and on to add any products to their order – including vitamins and supplements, protein bars, beauty and skincare products, and fitness equipment. To determine if delivery is available in your area, visit 

“The pandemic has really done a number on our bodies – both physically and mentally,” said Josh Burris, President, GNC Holdings, LLC. “This year in particular many are finding it difficult to stick to their resolutions. By tapping into the infrastructure Shipt has in place, we can help people re-set their goals and offer our customers same-day delivery as they continue on their wellness journey.” 

Quarantine transformed delivery services from luxury to convenience to a must-have, evidenced by the incredible growth in demand for the service.  Over the last year, it became even more clear how important same-day delivery offerings are to the health of everyday families, seniors, and people who are immunocompromised.  The launch with GNC is the latest demonstration of Shipt’s commitment to wellness, following the expansion of a partnership with WellCare to provide grocery delivery to Medicare Advantage members and local partnerships providing free Shipt memberships to seniors.   

About GNC

GNC is a leading global health and wellness brand that provides high quality science-based products and solutions to help consumers live mighty, live fit, and live well.

The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. 

About Shipt

Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Through the power of technology, Shipt connects customers to the things they want from the stores they love, workers to new earning opportunities, and retail businesses to more satisfied customers. Headquartered in Birmingham, Alabama, Shipt brings people the flexible solutions they need with the above-and-beyond service they expect. Shipt is an independently operated subsidiary of Target Corp. and available in more than 5,000 U.S. cities. For more information, please visit Shipt’s Newsroom.

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