The new partnership delivers hair color, hair care, nails, and beauty essentials straight to customers’ doorsteps.

Shipt is taking a bold step forward in broadening its retail offerings by partnering with Sally Beauty, the leading destination for salon-quality hair color, hair care, nails and more. This partnership unlocks even greater access to beauty essentials, providing customers with reliable same-day delivery for urgent beauty needs and everyday self-care routines.

Filling an Essential Marketplace Need 

As customer expectations shift toward total convenience, Shipt continues to diversify beyond its core grocery offerings to serve different occasions and moments in customers’ lives. This new addition addresses growing demand for beauty essentials, providing a high-quality delivery experience without stepping out the door.

Shipt customers can now shop top-selling categories, featuring both Sally Beauty's exclusive  brands and the national favorites they already love, including:

• Hair Color & Developers: Sally Beauty’s ion line, plus fan-favorite brands like Wella, Keracolor, IGK, L’Oreal Technique and more 

•  Bond-Building & Hair Care: Advanced treatments for damaged hair from ion and bondbar, plus curly and textured hair care from Texture ID, Design Essentials and The Doux

• Nail Care & Accessories: Salon-quality tools from Sally Beauty-exclusive Beauty Secrets and  press-ons and gel polish from Glamnetic, Dashing Diva, OPI, Nailboo and more

Delivering Time Back for Busy Lives 

Whether it’s a night-before-the-dance hair color refresh, a new nail hobby, or replenishing salon supplies on short notice, Shipt’s trusted shopper community ensures an effortless, high-touch experience.

“Deepening our beauty offering with this new partnership reinforces our promise to deliver the products our members love with reliability and care,” said Shipt Chief Growth & Strategy Office Katie Stratton. “We know our customers value convenience and relief above all else. Adding Sally Beauty’s salon-quality assortment allows us to meet our customers' evolving needs while providing an exceptional same-day delivery experience.”

"This partnership is another step in making Sally Beauty’s assortment more accessible to customers however they choose to shop," said Jamie Columbus, Vice President of eCommerce at Sally Beauty. "Through Shipt, we're able to meet customers where they are and get them the products they need fast, without sacrificing the quality and expertise they expect from us."

By bringing Sally Beauty’s expansive product assortment to the Shipt Marketplace, customers gain access to over 1,850 store locations across 290 metro areas—bringing beauty essentials to over 92 percent of Shipt households.

To celebrate the launch, customers can take $10 off their order of $35 or more at checkout with promo code SALLY10, from now until November 14, 2026.