Preferred Shoppers, the first-of-its-kind pairing feature in grocery delivery, makes personal shopping more personal.

What if customers could feel as confident in placing their same-day delivery order as they do in having a best friend pick out their birthday gift? Thanks to Preferred Shoppers, Shipt’s new customer and shopper pairing feature just announced today, they can! 

It’s easy and simple to use: customers who rate their shopper with five stars after an order is delivered will have the option to add them to their Preferred Shopper list. If the shopper accepts the request, that shopper will be prioritized to shop for the customer’s future orders. The feature is available today as a Shipt membership perk, and customers can learn more or upgrade to membership here. 

“The more often a shopper shops for a customer, the more they learn about that customer’s wants and needs and are able to deliver a tailored shopping experience,” said Karl Varsanyi, Chief Experience & Product Officer at Shipt. “Preferred Shoppers helps customers get the exceptional service they enjoy again and again.” 

Shipt Shoppers and customers consistently tell us they want to be paired more often with the Shipt regulars they know and trust. And we’re thrilled to be rolling out the feature nationwide after an incredibly successful test that proved that this offering greatly enhances customer and shopper satisfaction, quality of service and order frequency. 

Shipt customers who were paired with regular shoppers for their same-day delivery needs ordered more often, rated their experience high and described fewer issues with items. It’s clear that customers are ecstatic about our new pairing feature, as approximately 95 percent used it right out of the gate and reported higher satisfaction in their same-day delivery experiences. Customers in these Preferred Shopper pairings are also tipping more on their orders, as a thank you to their shoppers for a high level of individualized service. 

“Shipt Shoppers are a real differentiator, and as we grow and evolve, we’ll focus on features that help shoppers regularly connect with customers and empower an unmatched, personalized same-day delivery experience in the industry,” said Varsanyi. 

Customers can add multiple Preferred Shoppers and manage their list in their account settings at any time. To try Shipt’s Preferred Shoppers feature, visit Shop.Shipt.com or download the app.