With Thanksgiving just around the corner, Shipt, the retail tech company that enables delightful same-day delivery, set out to uncover the dishes Americans are most thankful for. Why? Shipt is a host’s Thanksgiving hero, taking care of those big shopping lists, and saving members precious time with loved ones.
While you can’t talk Thanksgiving without talking turkey, Shipt uncovered that more than half of Americans (51%) would prefer a Thanksgiving without the turkey than to go without their beloved sides. With Thanksgiving being one of the top sales periods for delivery service all year, Shipt is on a mission to #MakeSidesTheMain, including surprising and delighting people with Michelin-Star recipes from Chef Charlie Mitchell of Clover Hill, sharing new insights into everyone’s favorite Thanksgiving topic – food –, hosting a tasty NYC pop-up restaurant, and offering timely shopping solutions to make this Thanksgiving the best one yet.
What’s more, according to the study, when it comes to side dishes, more is better – with the average American serving five side dishes at the Thanksgiving table (and 16% serving seven-plus!). But, no matter how many sides you have, there's one classic (with two names!) that everyone cannot go without – Shipt is excited to announce that America's favorite side dish is… stuffing/dressing.
To put an elevated twist on America’s favorite Thanksgiving side, Shipt has teamed up with renowned Michelin Star Chef Charlie Mitchell of Clover Hill in Brooklyn, NY, to craft a series of innovative stuffing recipes that promise to redefine your Thanksgiving meal this holiday. For all the stuffing enthusiasts in New York City, Shipt is hosting an exclusive pop-up restaurant in the East Village serving Chef Mitchell’s Michelin Star-worthy stuffing on November 10-11. Reserve your spot via Resy for a culinary experience that is sure to delight.
While Americans prepare their shopping lists for the biggest holiday meal of the year, the survey also revealed where Shipt can lend consumers a helping hand– cutting down on trips to the store during limited time with loved ones.
"We learned through our survey that over half of Americans make three or more trips to the grocery store to prepare for Thanksgiving,” said Alia Kemet, CMO at Shipt. “Shipt is every Thanksgiving host’s hero, offering same-day delivery of the finest side dish essentials directly to your door, giving you time back to spend with their loved ones.”
Besides closing the Thanksgiving sides debate once and for all, additional findings from the #MakeSidesTheMain study include:
Generational Gap: Over half of Gen Z (58%) and Millennials (51%) are far more likely to choose sides over turkey, compared to Boomers (43%).
More Sides, Please: When going in for seconds, two-thirds of Americans are getting sides (66%) rather than the turkey, including an overwhelming majority of Gen Z (76%) and women (73% – hello girl dinner!).
Don’t Be THAT Guest: More than half of Americans (57%) would rather you show up empty handed, than with a side dish that nobody likes.
The Dish is Worth the Drama: Family gatherings are notorious for dining room table debates, but a staggering 81% of Americans agree that the right food at Thanksgiving makes dealing with family drama worth it.
Peace & Stuffing: Better yet, avoid the drama entirely – with almost half of Americans (43%) reporting that they have had family arguments surrounding which side dish should be at the table, make something everyone can agree on – in ranking order, America’s most beloved side dishes are stuffing, mashed potatoes and mac and cheese.
Order ingredients and find more solutions for holiday meals and beyond at shipt.com/shop
To join Shipt in its mission to #MakeSidesTheMain and access Michelin Star-worthy stuffing recipes, visit Shipt.com/makesidesthemain.
As a part of our ongoing work to address food insecurity, Shipt is working with Food Bank for New York City to donate 125,000 meals for New Yorkers in need during the holidays. Learn more about Food Bank for New York City below.
Driven by its mission to empower every New Yorker to achieve food security for good, Food Bank For New York City harnesses the collective power of its network of food providers, partners, and volunteers to activate the right resources, supports, and expertise across the five boroughs. Its work with more than 800 soup kitchens, food pantries, and campus partners provides immediate and reliable access to food and nutrition education, while its economic empowerment programs give people the tools and know-how to improve their financial wellness. Community by community, Food Bank works with its partners to make progress on a more hopeful, dignified, and equitable future for all. To learn more about the impact or get involved, visit foodbanknyc.org.