While we may not be able to predict the next March Madness winner or the next hottest runway fashion trend, there’s one thing we do know: personal shopping and same-or-next day delivery is here to stay, and we have the data to prove it.
25% of millennials do “most” or “all” of their grocery shopping online, up from 14% pre-pandemic.
In fact, the experts at Morning Consult found that younger consumers (i.e. millennials) are largely driving the growth of online grocery shopping more than any other generation, with 2 in 5 millennials turning to their phones for at least half of their grocery trips and Whether they’re looking for convenience while starting new families, moving to new cities or going back to school, fast delivery will be a mainstay for those who used before and during the pandemic.
The weird and wacky: What’s flying off the shelves?
How the pandemic has shaped consumer shopping behavior: our data analysis and observations The below is an example of the trends Shipt witnessed throughout the pandemic, providing an intimate look at how shopping behaviors have shifted and evolved- some temporary and some for good!
For the complete Shipt Business Snapshot report including Holiday 2021 shopping insights and to hear from our CEO, download the article assets under the media resources tab below.