Shipt’s Inside Look into America’s A-maize-ing Obsession with Corn
Are you ready for an earful of corn facts that’s somewhat easy to chew? Aww shucks, Shipt’s excited to tell you all about it!
Brace yourself as this might sound a little corny. Recently inspired by 7-year-old Tariq and his now viral moment on TikTok discussing his love for corn, we here at Shipt were eager to take a closer look at its popularity through our same-day delivery service. As a side, in a salad, the star of a soup or sprinkled into bread, corn is a dinner table main-stay across the country and many, like Tariq, have deemed it “the most beautiful thing” for a “corn-tastic” day.
It’s corn
Corn on the cob, corn casserole or corn salad; it’s safe to say no matter how you eat or cook your corn, you can’t go wrong and you’re not alone in the fact that you simply enjoy it. Nationwide total corn sales are divided relatively evenly between fresh (36.87%), frozen (35.23%), and canned corn (27.91%). Below you will see we’ve taken it a step further to look at corn’s overall popularity through marketplace orders made on Shipt broken down by month.
Popularity based on overall sales of corn products by month
July
June
May
November
August
September
October
April
January
March
February
December
A big lump with knobs
Fresh corn sees the majority of its sales between May and September, helping to drive summer seasonality. Frozen and canned sales have the opposite seasonality of fresh corn with higher share in the fall and winter months. Below is a closer look into the popularity of each category - fresh, frozen and canned broken down by month.
Fresh corn sales by month:
July
June
May
August
September
April
October
March
November
December
February
January
Frozen corn sales by month:
January
November
February
March
April
October
December
May
September
July
August
June
Canned corn sales by month:
November
October
December
January
February
September
March
April
May
August
July
June
It has the juice
You may be surprised to learn that although the majority of the country’s corn is produced in the Midwest, the number one state for corn sales through Shipt is in a mid-atlantic state: Delaware!
Top 5 states that purchase corn and corn-related products through Shipt:
Delaware
Pennsylvania
Maryland
Missouri
Nebraska
States that purchase the least amount of corn and corn-related products through Shipt:
New York
Idaho
Montana
Hawaii
New Hampshire
Can’t imagine a more beautiful thing
When analyzing just over half a dozen corn products available for purchase through Shipt, we found that popcorn is the leading corn product category and over-indexes in the spring, as well as October. However, our customers aren’t just adding popcorn, or the food in its original state, to their Shipt orders. Many also purchase other corn-related products such as corn oil, corn syrup, corn meal and corn starch. Our mouths are watering just envisioning all the delicious recipes being whipped up with these ingredients in kitchens across the country!
Top 3 corn products purchased in the top 5 states:
Delaware
Birds Eye Steamfresh Selects Frozen Super Sweet Corn
Smartfood Popcorn White Cheddar 9 ¾ OZ
Pop-Secret Movie Theater Butter Microwave Popcorn
Pennsylvania
Birds Eye Steamfresh Selects Frozen Super Sweet Corn
Smartfood Popcorn White Cheddar 9 ¾ OZ
Pop-Secret Movie Theater Butter Microwave Popcorn
Maryland
Smartfood Popcorn White Cheddar 9 ¾ OZ
Birds Eye Steamfresh Selects Frozen Super Sweet Corn
Pop-Secret Movie Theater Butter Microwave Popcorn
Missouri
SkinnyPop Original Popcorn
Pirate’s Booty Baked Rice and Corn Puffs Aged White Cheddar
Birds Eye Steamfresh Selects Frozen Super Sweet Corn
Nebraska
Skinny Pop Original Popcorn Skinny Pack- 6ct- 3.9 oz
Birds Eye Steamfresh Selects Frozen Super Sweet Corn- 10 oz
Orville Redenbacher’s Movie Theater Butter Microwave Popcorn- 12 ct
You can shop all the various corn products we offer from dozens of our various retailers HERE.
*methodology: Our team looked at corn sales as a % of total sales for each state and used that to rank the states. The state with the highest % of total sales from corn products was ranked highest. The state with the lowest % of total sales from corn products was ranked lowest. The time frame analyzed was 1/1/21 through 12/31/21.