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Shipt’s Inside Look into America’s A-maize-ing Obsession with Corn

Sep 21, 2022
Lifestyle
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Sep 21, 2022

Shipt’s Inside Look into America’s A-maize-ing Obsession with Corn

Are you ready for an earful of corn facts that’s somewhat easy to chew? Aww shucks, Shipt’s excited to tell you all about it!

Brace yourself as this might sound a little corny. Recently inspired by 7-year-old Tariq and his now viral moment on TikTok discussing his love for corn, we here at Shipt were eager to take a closer look at its popularity through our same-day delivery service. As a side, in a salad, the star of a soup or sprinkled into bread, corn is a dinner table main-stay across the country and many, like Tariq, have deemed it “the most beautiful thing” for a “corn-tastic” day.

It’s corn 

Corn on the cob, corn casserole or corn salad; it’s safe to say no matter how you eat or cook your corn, you can’t go wrong and you’re not alone in the fact that you simply enjoy it. Nationwide total corn sales are divided relatively evenly between fresh (36.87%), frozen (35.23%), and canned corn (27.91%). Below you will see we’ve taken it a step further to look at corn’s overall popularity through marketplace orders made on Shipt broken down by month.  

Popularity based on overall sales of corn products by month 

  1. July

  2. June 

  3. May 

  4. November 

  5. August 

  6. September 

  7. October 

  8. April 

  9. January 

  10. March

  11. February 

  12. December 

A big lump with knobs 

Fresh corn sees the majority of its sales between May and September, helping to drive summer seasonality. Frozen and canned sales have the opposite seasonality of fresh corn with higher share in the fall and winter months. Below is a closer look into the popularity of each category - fresh, frozen and canned broken down by month. 

Fresh corn sales by month: 

  1. July 

  2. June 

  3. May 

  4. August 

  5. September 

  6. April 

  7. October 

  8. March 

  9. November

  10. December 

  11. February 

  12. January

Frozen corn sales by month: 

  1. January 

  2. November 

  3. February 

  4. March 

  5. April 

  6. October

  7. December

  8. May

  9. September

  10. July

  11. August

  12. June

Canned corn sales by month: 

  1. November

  2. October 

  3. December 

  4. January 

  5. February 

  6. September

  7. March

  8. April

  9. May

  10. August

  11. July

  12. June

It has the juice 

You may be surprised to learn that although the majority of the country’s corn is produced in the Midwest, the number one state for corn sales through Shipt is in a mid-atlantic state: Delaware! 

Top 5 states that purchase corn and corn-related products through Shipt:

  1. Delaware 

  2. Pennsylvania 

  3. Maryland 

  4. Missouri 

  5. Nebraska

States that purchase the least amount of corn and corn-related products through Shipt: 

  1. New York

  2. Idaho

  3. Montana

  4. Hawaii

  5. New Hampshire

Can’t imagine a more beautiful thing 

When analyzing just over half a dozen corn products available for purchase through Shipt, we found that popcorn is the leading corn product category and over-indexes in the spring, as well as October. However, our customers aren’t just adding popcorn, or the food in its original state, to their Shipt orders. Many also purchase other corn-related products such as corn oil, corn syrup, corn meal and corn starch. Our mouths are watering just envisioning all the delicious recipes being whipped up with these ingredients in kitchens across the country! 

Top 3 corn products purchased in the top 5 states:

Delaware 

  1. Birds Eye Steamfresh Selects Frozen Super Sweet Corn 

  2. Smartfood Popcorn White Cheddar 9 ¾ OZ 

  3. Pop-Secret Movie Theater Butter Microwave Popcorn 

Pennsylvania 

  1. Birds Eye Steamfresh Selects Frozen Super Sweet Corn 

  2. Smartfood Popcorn White Cheddar 9 ¾ OZ 

  3. Pop-Secret Movie Theater Butter Microwave Popcorn 

Maryland

  1. Smartfood Popcorn White Cheddar 9 ¾ OZ 

  2. Birds Eye Steamfresh Selects Frozen Super Sweet Corn 

  3. Pop-Secret Movie Theater Butter Microwave Popcorn 

Missouri

  1. SkinnyPop Original Popcorn 

  2. Pirate’s Booty Baked Rice and Corn Puffs Aged White Cheddar

  3. Birds Eye Steamfresh Selects Frozen Super Sweet Corn

Nebraska

  1. Skinny Pop Original Popcorn Skinny Pack- 6ct- 3.9 oz 

  2. Birds Eye Steamfresh Selects Frozen Super Sweet Corn- 10 oz 

  3. Orville Redenbacher’s Movie Theater Butter Microwave Popcorn- 12 ct


You can shop all the various corn products we offer from dozens of our various retailers HERE

*methodology: Our team looked at corn sales as a % of total sales for each state and used that to rank the states. The state with the highest % of total sales from corn products was ranked highest. The state with the lowest % of total sales from corn products was ranked lowest. The time frame analyzed was 1/1/21 through 12/31/21. 

About Shipt

Shipt brings the store to your door. Through a community of Shipt Shoppers and a convenient app, Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Shipt Shoppers go above and beyond, communicating in real time about preferences and substitutions. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt.com.

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