Ever since we started our retail media journey in 2018, Shipt Media has been building mutually beneficial relationships with the best ad-tech and brand partners in the business. We’ve also been upgrading our tools and features to help brands inspire consumers along their shopping journey. Read on to learn about all the latest and greatest with Shipt Media! 

Path to Purchase Retail Media Summit Panel

This week, at the Path to Purchase Retail Media Summit in Chicago, VP of Shipt Media, David Young,  joined the stage alongside Criteo, a global advertising leader, to illuminate the latest ways advertisers and brands are unlocking value in retail media through case studies and industry examples. 

“When we talk about incrementality, we really have to talk about how we’re doing this across the funnel,” said David “Shipt built our own proprietary Multi-Attribution model to show how everything is working together and really tells brands the whole story.”

We know that one size doesn’t fit all, so in an evolving industry where flexibility is key, Shipt Media and Criteo focus on creative ways to provide personalized offerings and give brands access to measurement that helps them refine their campaigns and further extend their reach. Criteo spoke about some of those metrics and the ways we partner together on the panel.  

“While retail media insights continue to mature and the newest capabilities look very enticing, there is still tremendous untapped potential,” said Head of Retail Media Insights at Criteo, Harman Sodhi. “Benchmarks like Sales Lift and Brand Affinity really allow brands to develop a more contextualized view of insights and reporting metrics, and partners like Shipt make it easy to collaborate and accomplish this.” 

As for what’s next in the industry? 

David shared the ways that Shipt Media is supporting all brand partners of all sizes. “If you’re an emerging brand, you’re probably looking to break into the category, grab share and gain momentum, and Shipt can help you map that back. Inversely, if you’re a category leader, you might just be trying to defend the category share you've built over time.” 

Shipt Media’s Latest Tool and Features

Shipt Media has been busy so far this year! Shipt Media has been building and rolling out upgraded tools that inspire customers as they navigate their online shopping journey and give brands access to results to continuously upgrade their campaigns. 

Here are a few tools and features we’ve built:

• Unlockd 4.0: Brands tell us that they want more holistic ways to view success metrics so they can do more of what works. This is why Shipt Media’s upgraded data platform enables brands to slice-and-dice campaign insights like customer behavior and pricing trends into levels that make sense for their individual businesses. Greater data intelligence helps brands drive smarter business strategies and maximize their impact.

• Multi-Touch Attribution: This updated feature is a direct line to attributable sales, giving brands an integrated view into the performance of each of their ad products. Now, brands can see exactly how their messages across multiple ad product touchpoints are influencing sales together and optimize their campaign towards the tactics that are working the hardest and driving the greatest return on ad spend. 

As we dive into the summer months, stay plugged in to learn more about how Shipt Media is helping brands reach valuable consumers. Interested in partnering to deliver ads that inspire? 

Visit https://partner.shipt.com/media to get started. 

_{Photo Credit: Path to Purchase, Isabel Grace Photography, #retailmediasummit}