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Oh Coffee, I Love You a Latte

Sep 29, 2021
Lifestyle
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Sep 29, 2021

Oh Coffee, I Love You a Latte

Whether you like it hot or cold, extra bold or decaffeinated, Shipt is celebrating National Coffee Day with a closer look at what states favor the beverage and how each state consumes it.

Sip, sip, hooray it’s September 29 and that means National Coffee Day! We here at Shipt haven’t seen a heat map more brew-tiful than the one that illustrates America’s love, or in some instances distaste, for a cup of Joe. Whether you rely on drinking it in the morning, reach for it as a midday pick me up, or add some vodka in it at happy hour, hey we don’t judge, it’s obvious some states rely on the extra boost of energy more than others. 

But first, coffee: 

If you live in the most Northeastern part of the country there’s no denying your love for coffee. The three highest ranking coffee-buying states for Shipt are Maine, New Hampshire and Rhode Island. States like Delaware, Connecticut and Massachusetts also ranked in the top 20. However, Vermont is a bit of a regional rebel ranking third to last. For those who live in Utah it appears the fresh Utah air is enough to keep residents' energy levels high as the state ranks dead last for overall coffee consumption through Shipt. Outside of the Northeast it looks like the Midwest is another hot spot for coffee with states like Minnesota, Indiana, Illinois and Kentucky all in the top 10. 

Top 10 states for coffee purchases through Shipt: 

  1. Maine
  2. New Hampshire
  3. Rhode Island
  4. North Carolina
  5. Minnesota
  6. Indiana
  7. Tennessee
  8. Texas
  9. Illinois
  10. Kentucky

Top 10 states that purchase the least amount of coffee through Shipt: 

  1. Utah
  2. Mississippi
  3. Vermont  
  4. Missouri
  5. Hawaii
  6. South Dakota
  7. Louisiana
  8. North Dakota
  9. Nevada
  10. New Jersey


After analyzing what parts of the country prefer coffee over others, we decided to take a closer look at exactly how states consume it. If you live in North Carolina or Washington D.C. chances are you’re grinding and it isn’t coffee beans, instead rushing to work or school leaving you no choice but to opt for ready made coffee compared to the rest of the country. Yet, if you live in Montana, Missouri or Oregon you could say you rather savor every sip, especially after the process of brewing your coffee, as these three states favor ground coffee. Similar to how people in Colorado prefer whole bean coffee above all else. Meanwhile, Rhode Islanders and Iowans love a good cold brew and unlike Rhode Island and Iowa it appears the cold brew craze hasn’t caught on in states like Texas or Mississippi where they bought the least amount of cold brew and concentrate. Don’t worry though, Texans made up for their distaste in the highly concentrated coffee by ranking in the top five states for their love of single serve coffee and pods. Where does your state rank on these lists? Find out below. 


Top 10 states that favor whole bean coffee through Shipt: 

  1. Idaho
  2. Oregon
  3. South Dakota
  4. Missouri
  5. Vermont
  6. Washington
  7. Colorado
  8. Minnesota
  9. North Carolina
  10. North Dakota

Top 10 States that favor ground coffee through Shipt: 

  1. Montana
  2. Missouri
  3. Oregon
  4. Idaho
  5. Colorado
  6. Mississippi
  7. Washington
  8. Hawaii
  9. Vermont
  10. Massachusetts

Top 10 States that favor single serve & pods through Shipt:

  1. Oklahoma
  2. Kentucky
  3. Arkansas
  4. Texas
  5. Alabama
  6. Tennessee
  7. Ohio
  8. South Dakota
  9. Pennsylvania
  10. Georgia

Top 10 states that favor ready to drink coffee through Shipt: 

  1. North Carolina
  2. Washington, D.C.
  3. Vermont
  4. North Dakota
  5. Rhode Island
  6. Maryland
  7. Virginia
  8. New York
  9. Hawaii
  10. Missouri

Top 10 states that prefer cold brew & concentrate through Shipt: 

  1. Rhode Island
  2. Iowa
  3. Indiana
  4. Wisconsin
  5. North Dakota
  6. Maine
  7. Illinois
  8. Ohio
  9. Nebraska
  10. Michigan

Top 10 states that prefer Instant Coffee through Shipt: 

  1. Utah
  2. Maryland
  3. New York
  4. New Jersey
  5. Nevada
  6. Hawaii
  7. North Dakota
  8. California
  9. Oregon
  10. Massachusetts


Scroll down to see where your state ranks (greatest to least) on the list for overall coffee purchases through Shipt: 

  1. Maine
  2. New Hampshire
  3. Rhode Island
  4. North Carolina
  5. Minnesota
  6. Indiana
  7. Tennessee
  8. Texas
  9. Illinois
  10. Kentucky
  11. Delaware
  12. Ohio
  13. Michigan
  14. Wisconsin
  15. Alabama
  16. Connecticut
  17. Pennsylvania
  18. Massachusetts
  19. Kansas
  20. New Mexico
  21. Arkansas
  22. Colorado
  23. Oregon
  24. Maryland
  25. South Carolina
  26. Oklahoma
  27. Virgina
  28. Georgia
  29. Arizona
  30. Iowa
  31. Idaho
  32. Nebraska
  33. Washington
  34. Montana
  35. New York
  36. California
  37. D.C.
  38. Florida
  39. New Jersey
  40. Nevada
  41. North Dakota
  42. Louisiana
  43. South Dakota
  44. Hawaii
  45. Missouri
  46. Vermont
  47. Mississippi
  48. Utah

       States without a ranking: West Virginia, Wyoming, Alaska 



*methodology: Our team looked at coffee sales as a % of total sales for each state to rank each state based on what % of their total GMV (gross merchandise value)  is spent on coffee. We then used those percentages to create an Index. For the Index you can think of 100 as being average. Anything above 100 is above average and anything below 100 is below average. Lastly, we ranked the states based on Index. 

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Shipt brings the store to your door. Through a community of Shipt Shoppers and a convenient app, Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Shipt Shoppers go above and beyond, communicating in real time about preferences and substitutions. A curated marketplace of retailers, Shipt offers access to a variety of stores and product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt is an independently operated, wholly owned subsidiary of Target Corp. Founded and headquartered in Birmingham, Alabama, Shipt also maintains an office in San Francisco. For more information, visit Shipt.com.

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